WEEI's First Employee Experience Hero Announced!

January 28, 2019

The World Employee Experience Institute (WEEI) has today named Lina Stern as its first-ever EX Hero in recognition of her work at the forefront of the employee experience (EX) movement.


WEEI's EX Hero campaign honours colleagues leading the way in defining, designing and delivering high-quality employee experiences and also aims to help others learn from their human-centric example.  


EX with Impact


Lina, who is Head of Employee Experience and Organizational Design at S’well, is fully committed to building employee experience functions using disruptive solutions that drive change and impact the bottom-line.


With a strong background in psychology coupled with a drive for innovation, Lina ​brought a fresh view to people functions at companies such as Capco, Learnvest and HomeAway. In recent years, Lina has developed her career within the organizational development, design, and change areas, and then into her current role as EX lead for her company. Lina's deterimination to enhance the human experience leveraging psychology and technology is helping her company redefine the way people learn, engage and work. 


Ben Whitter, Founder of the World Employee Experience Institute (WEEI), said: 


"I am so pleased to see Lina recognized in this way. Lina is making a fantastic impact in the world of EX and her views on how EX can be effectively applied within organizations are strongly aligned with our thinking. Lina is also sharing her experiences with others and supporting the growing body of knowledge on EX. Congratulations to Lina and I look forward to discussing EX with her on our upcoming podcast." 


Sharing a few of her thoughts on EX with us, Lina highlighted the role of EX within business strategy, its strong connection to CX, and the impact that EX is delivering in practice. 


On EX, Lina said:


"I believe that most organizations, as living and breathing organisms, have the opportunity to define, test and validate their own formula for success. In fact, most companies do exactly that in the form of setting business strategies and priorities, defining their brand proposition, owning their data and improving their offerings through innovation and risk taking."

The question is: how does EX play into that formula for success?


"My perspective is that EX is a practice of designing high quality and relevant experiences, events, spaces and products that promote strong organizational health and brand. Employees are our first customers. They are the ones who will grow the business, help predict and influence change, and shape the culture of the company."


On EX & CX:


"We need to give employees the attention that customers demanded years ago. We are starting to see EX mirror customer experience in many ways.

  • EX leaders have product roadmaps and release minimum viable products (MVP’s).

  • They start with the ‘voice of employee’ and segment the population into personas with datasets.

  • They employ design thinking methodology to create new products and experiences which become pilots, go into implementation, and are then measured and adjusted."


On EX Impact:


"EX can be impactful to the organization in many ways, including increased engagement, productivity and profits. At the end, it is really about aligning your business strategy to your delivery muscle, i.e your people."





If you enjoyed these thoughts, come back and see us soon. Lina will be taking part in a special edition of EX Waves- The Employee Experience Podcast in February to discuss her career and work in EX. Don't miss it!



Editor's Note:

The World Employee Experience Institute (WEEI) is a global community of colleagues all working to enhance and elevate the 'experience' of work to unlock and deliver strong outcomes for people and organizations around the World. With shared values, a clear purpose, and experience that is proven in practice, WEEI is at the leading-edge of the employee experience movement worldwide.  

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